Exercise 3: Impact Mapping
The development of an Impact Map is a key stage in developing an evaluation framework for a community composting project.
The Impact Map identifies the most important stakeholders, the outcomes that they will be experiencing if the project is a success, as well as the steps that lead up to each outcome. With this information, it is possible to identify the best ways of knowing (indicators) that an outcome has happened (e.g. by tracking the steps, or observing the change at the end) and therefore the most appropriate way of collecting information to prove the project’s impact.
Who to invite: Up to about 12 participants drawn from a selection of stakeholders who might be affected by or are able to affect the work of the project.
What to say to them: Invite participants saying that this is a formal scoping stage for the project’s planning and evaluation. They will be part of an exercise in which they will be identifying those outcomes that are central to the achievement of the project’s mission. Once the most important of these outcomes have been agreed, they will help decide the best ‘ways of knowing’ that outcomes are happening (choosing indicators), and offer practical advice from their own perspective of how such information might be collected to prove the project’s impact.
Role of facilitator: To welcome participants, guide them through the steps, keep them to time.
Materials needed: Chairs arranged around a completed Storyboard Poster (from Exercise 2) on the wall or flipchart, 2 flipchart stands, flipchart paper and marker pens.
When to use the exercise: Ideally at the start of a project, or new project cycle, or as part of a strategic review process. It forms the last part of a project evaluation scoping, and naturally leads on from the less formal Storyboard, Exercise 2.
Which tools work together: This exercise takes the description of the project outcomes outlined in the Storyboard Exercise to a more precise level of detail, by identifying which stakeholders benefit, and the ways of knowing that an outcome has been achieved.
Step by Step (Allow up to 60 minutes)
Postscript to Impact Mapping
For more details on how to refine your list of indicators, we suggest that you refer to the following two links:
For ways of collecting information on specific indicators see the Links to other tools and approaches for measuring outcomes section of this website.
Printed from: www.valuingcommunitycomposting.org.uk
This website was developed as one of the deliverables for the Defra funded Open University research project, WR0211: Unlocking the Potential of Community Composting. Information contained in it is correct at the time of publication. © The Open University, January 2009
"I thought the workshop was excellent and I learnt a good deal from it… the last exercise was really interesting and the way the flow diagrams worked made us really analyse what we’ve been doing and what more could be done." Participant, Devon Workshop
"We also need to work on changing public perception. This will only happen if people know what we do, because it is usually ignorance that causes the sniggers." Participant, Devon Workshop
"How great it was that you chose to work with Rotters for one of your round 2 stakeholder workshops. The organisation of the workshop was very well thought out, using the Storytelling – common themes." Rotters, Liverpool
"Breaking down all that Rotters is about into the Storyboard Template was extremely useful and a real eye opener in terms of how we can work more effectively within the local community." Rotters, Liverpool
"I really enjoyed Friday’s workshop… the methods used for measuring and discussion were excellent." Exeter Workshop Participant